Purpose-driven companies have been a popular topic as of late, especially as the pandemic prompted many workers to consider their roles and their value within an organization. The idea of purpose-led businesses though is hardly new. In fact, many mission-orientated companies (think Patagonia) have existed for decades. The Wonderful Company is no exception. Its story […]
November is National Gratitude Month and while appreciation is certainly celebrated on Thanksgiving, the sentiment shouldn’t be reserved for a single holiday or even a month. In fact, research has proven that there are numerous benefits to practicing gratitude. Expressing your appreciation improves well-being, reduces stress, and helps build resilience. Research also suggests that practicing […]
The consumer brand universe is dynamic and ever-evolving. Each day, new emerging businesses enter the market fueled by visionary founders and disruptive products. And with every early-stage venture, comes the inevitable need for funding. So where do today’s early-stage consumer businesses look for the “smart money” financial support they need to grow and scale? And […]
As resilient and historically recession-proof as the beauty industry is, it wasn’t immune to the sweeping changes that unfolded during 2020. According to McKinsey, beauty sales declined as much as 30 percent in the first half of 2020, although those levels have since rebounded in 2021. Like most industries during the pandemic, “adapt” was the […]
What does an Executive Recruiter at ForceBrands do? We checked in with ForceBrands’ Connor MacWilliams, Senior Director of Executive Recruitment and Operations, to learn more. “An Executive Recruiter at ForceBrands is responsible for being a matchmaker for our clients and finding them the best people to work at their organization,” Connor said. “We source the best talent […]
What does a Client Strategist at ForceBrands do? And what exactly is client strategy? We checked in with ForceBrands’ Jessica Tully, Director of Client Strategy and Operations, to learn more. “A ForceBrands Client Strategist works closely with our consumer brand partners to identify their unique hiring needs,” Tully said. “Once we identify those hiring needs […]
Employee retention has become a hot topic over the last year as more and more Americans leave their jobs for new opportunities and better work environments. Following 2020, the seemingly never-ending year, many employees fell victim to burnout as workloads increased or work-from-home orders caused blurred lines between work and personal time. This April, nearly […]
When you think of dream teams in CPG, a partnership between Sephora and Kohl’s seems like a likely pairing. As far as retail chains go, Kohl’s is synonymous with top quality merchandise and Sephora is celebrated as the go-to store for all-things beauty, so it’s no surprise then that the announcement of their new collaboration […]
Authentic tequila only gets made under precise conditions; it must be produced in specific regions of Mexico and contain at least 51 percent agave. The global market is usually characterized by brands like Patrón and Jose Cuervo, which each had a double-digit volume share of the U.S. market in 2019. The tequila market had the […]
Pride Month is a celebratory time of year. It’s an opportunity to live your life unapologetically and to support those who do the same. Even if you don’t fall under the LGBTQ+ umbrella, that doesn’t mean you can’t express your support as an ally. This year, even with vaccinations on the rise, things still feel […]