94 Archived posts matching:"HerbForce”

  • woman working in cannabis

    Report Reveals the State of the 2020 Cannabis Job Market

    The cannabis industry was one of the fastest-growing job markets in 2018. So how is 2020 shaping up? And could it be an indicator of what’s ahead for the legal marijuana sector? According to Leafly’s annual Cannabis Jobs Report, rumors of the cannabis boom losing momentum in 2019 may only be the result of growing […]

    • Featured
    • February 10, 2020
    • Rebecca Fenton
  • Remedi

    4 Midwest Cannabis Companies Gaining Traction After Illinois Legalizes Marijuana

    In December 2019, the state of Illinois passed a 600-page bill legalizing the sale and consumption of recreational cannabis for adults over the age of 21. While the bill contained plenty of fine print (including a “no deliveries” clause and strict hours for dispensaries), that hasn’t seemed to deter excited consumers from lining up as early […]

    • Company Culture
    • January 9, 2020
    • Madison Troyer
  • marijuana

    Illinois Marks Milestone Debut of Legal Cannabis with Impressive Sales

    The new decade ushered in sweeping changes for Illinois as recreational marijuana became legal across the state. Thousands of residents lined up on January 1 to be among the first customers to make purchases at the 37 dispensaries across the state. According to the state, more than 77,000 transactions were made, totaling nearly $3.2 million […]

    • HerbForce
    • January 3, 2020
    • Rebecca Fenton
  • the initiative herbforce

    ForceBrands’ Karen Meshkov Presents Cannabis Brand Building Tips to Female Founders

    As cannabis grows and evolves, events that foster an open dialogue for cannabis brand builders to share experiences, lessons, and challenges become crucial to moving the industry forward. On December 5-6, Karen G. Meshkov, Client Strategist from ForceBrands‘ cannabis division HerbForce, presented at The Initiative, an accelerator for female-founded CBD and cannabis startup companies located in […]

  • Cresco Labs

    Building a House of Cannabis Brands with Cresco Labs’ SVP of Brand Marketing Cory Rothschild

    Cory Rothschild is a passionate brand builder. A classically trained CPG marketer, he’s applying his years of experience at PepsiCo to the cannabis industry. As the Senior Vice President of Brand Marketing at Cresco Labs, one of the largest vertically integrated multistate cannabis operators in the United States, he’s helping to build a house of […]

    • HerbForce
    • November 10, 2019
    • Rebecca Fenton
  • white tablet pills

    4 Cannabis Companies with Unique Edible Innovations

    According to research from ArcView, the cannabis edibles market is expected to reach a valuation of $4.1 billion by 2022. As the market expands and consumer demand grows, there’s been an uptick in the number of cannabis companies producing classic edibles in the form of chocolates, candies, and infused beverages. Some brands, however, are taking […]

    • HerbForce
    • November 7, 2019
    • Madison Troyer
  • Devin Penhall

    The Cannabis Brand Building Opportunity with ForceBrands’ Devin Penhall

    HerbForce, the specialized cannabis hiring division of ForceBrands, officially launched earlier this year, formalizing several years of work helping numerous cannabis brands navigate the uncharted waters of brand building in a new industry. Director of Client Strategy Devin Penhall works out of ForceBrands’ Los Angeles office and helps advise some of the fastest-growing cannabis companies in the country […]

  • Ian Larson

    Ian Larson has been named Vice President of Sales, US Wholesale at dosist. He had been Vice President of Sales at CANNDESCENT.

    • HerbForce
    • October 27, 2019
    • ForceBrands
  • Laurie Parfitt

    Laurie Parfitt has been named Vice President of Customer Engagement & Marketing at Mission Dispensaries. She had been Head of Category Management at Mizkan America.

    • HerbForce
    • October 21, 2019
    • ForceBrands
  • cannabis brands

    Cannabis for a Cause: 3 Companies That Give Back

    Despite what some may think, cannabis is doing a world of good. It’s changing how we think about health and wellness, improving chronic illnesses, strengthening the economy through job creation (the marijuana industry added nearly 70,000 jobs in 2018 with experts calling it “the fastest-growing labor market in the U.S.”), and it’s opening up a larger […]

    • Company Culture
    • October 17, 2019
    • Madison Troyer