Cresco Labs is poised to become the most important company in the cannabis industry. As one of the largest vertically-integrated multi-state cannabis operators in the U.S., Cresco has a strategic geographic footprint and one of the leading distribution platforms in all of North America. We caught up with the company’s National Retail President Cory Rothschild who […]
As an experienced marketer and business development leader with a successful track record of brand building for startups and Fortune 100 companies, Jim Baudino entered into the cannabis space through media and hasn’t looked back. Coming into the industry, not as a grower, but more as a storyteller has its limitations, Baudino said, but helping […]
No one will deny 2020 was challenging. A deadly pandemic led to stay-at-home orders and business closures, which boosted some industries and decimated others. Mass layoffs, eviction moratoriums, and supply-chain disruptions strained the economy, and social and political unrest fractured communities. Most jurisdictions declared cannabis commerce “essential” early in the crisis, saving jobs and likely […]
As cannabis grows and evolves, events that foster an open dialogue for cannabis brand builders to share experiences, lessons, and challenges become crucial to moving the industry forward. On December 5-6, Karen G. Meshkov, Client Strategist from ForceBrands‘ cannabis division HerbForce, presented at The Initiative, an accelerator for female-founded CBD and cannabis startup companies located in […]
Business is booming in the cannabis industry, and the number of open jobs in the cannabis industry is steadily climbing as more states move closer toward legalization. Marijuana is legal for medical purposes in 38 states across the United States, while nineteen states and the District of Columbia have legalized marijuana for recreational use. Dispensaries […]
Although marijuana is only legal in a few states (despite the fact that 64 percent of Americans support its legalization, according to a 2017 Gallup poll), the rapidly growing cannabis industry is already supporting a vast number of jobs. According to Marijuana Business Daily, the cannabis industry supports 125,000-160,000 full-time jobs in the U.S. — about the same […]
The cannabis industry is growing like a weed. And with that, comes a demand for cannabis jobs.