Cole Riley is in the business of helping people. More specifically (and perhaps more ambitiously), he’s setting out to change America’s food system — one ‘Better Box’ at a time. Riley’s passion and interest in making better-for-you food options more widely available to the general public began in the early days of the pandemic in […]
ForceForward is a video interview series from ForceBrands that highlights what businesses and teams look like tomorrow. When we first caught up with Cole Riley, it was early spring of 2020. He put his plans to launch a new food media company on hold as the pandemic unfolded. Instead, a more critical need emerged. Inspired […]
With a surge in consumer demand for products across categories, many prospering CPG companies are reinvesting their profits in COVID-19 relief efforts. Vita Coco donated $1 million to Feeding America and No Kid Hungry. Clif Bar & Company donated 3 million CLIF Bars to healthcare professionals around the world. Just Salad announced its partnership with […]
In early March, Cole Riley launched Founders Market, a food discovery network aimed at sharing the stories of the founders behind some of the most exciting food brands. It wasn’t long before his business pivoted. Following the outbreak of COVID-19, he paused content operations to focus on a new initiative designed to support relief efforts in New […]