Diego Osorio didn’t set out to create an award-winning tequila that brings people together. Instead, it happened organically. It was a natural evolution of his creativity, family history, and passion for storytelling that culminated in the creation of Lobos 1707. As the Founder and Chief Creative Officer of a unique tequila that blends heritage and […]
When Sheila Friedland founded boutique outsourcing solutions provider Spring Sisters, she based it on one simple idea: to make work easier. As a project coordinator in her last role, Friedland was familiar with the pains of outsourcing. “There’s a unique set of problems that companies of all sizes face when trying to achieve long-term, sustainable […]
The consumer brand universe is dynamic and ever-evolving. Each day, new emerging businesses enter the market fueled by visionary founders and disruptive products. And with every early-stage venture, comes the inevitable need for funding. So where do today’s early-stage consumer businesses look for the “smart money” financial support they need to grow and scale? And […]
When you think of dream teams in CPG, a partnership between Sephora and Kohl’s seems like a likely pairing. As far as retail chains go, Kohl’s is synonymous with top quality merchandise and Sephora is celebrated as the go-to store for all-things beauty, so it’s no surprise then that the announcement of their new collaboration […]
It’s never been easier to bring a product to market. This perhaps explains why the dynamic CPG industry is booming, averaging 30,000 new product launches each year. And while opportunities abound, competition is fierce. For small- to medium-size brands, there are many growing pains, especially when it comes to operations. Enter Fiddle, an inventory management […]
Company We Keep is an ongoing series that offers an inside look at the people and teams who power great brands How did an Amazon guru convince a General Mills exec to join his startup? Hint: it involves a Slack channel dedicated to cats. When co-CEO Joe Ens first joined AJ Patel and the HighKey […]
When you start a company at the beginning of a recession, it has to be pretty incredible to survive. Inspira Marketing Group, an experiential marketing agency headquartered in Norwalk, Conn., has done more than that — it’s thrived. When Jeff Snyder founded Inspira in 2008, he set out to create a different type of agency […]
Company We Keep is an ongoing series that offers an inside look at the people and teams who power great brands As a consultant in the pet food space, Renaldo Webb quickly discovered the inferior ingredients and substandard processes used to make mass-market pet food. It wasn’t until he adopted his dog Winston that he knew it was […]
Established in 2002, Nutrabolt is the world’s largest independently held sports nutrition company and the creator of America’s No. 1 pre-workout brand, C4. They also own the world’s No. 1 BCAA recovery brand, XTEND. From their early beginnings in a two-bedroom duplex in Bryan, Texas, to their now global workforce of 237 employees, the company […]
Company We Keep is an ongoing series that offers an inside look at the people and teams who power great brands Founded in 2007, sweetgreen is a destination for simple, seasonal, healthy food. Their team believes that the choices people make about what they eat, where it comes from, and how it’s prepared, have a direct […]