20 Archived posts matching:"marketing”

  • heinz mustard

    How to Discover Your Brand’s DNA and Why It Matters

    What is brand DNA and why does it matter? We caught up with brand consultant and founder of Nourishing Food Marketing Christie Lee to go behind the scenes of brand identity. For Lee, brand DNA goes beyond marketing materials and a mission statement. Cultivating a company’s core identity proves a powerful and valuable tool when it […]

    • FoodForce
    • February 11, 2021
    • Rebecca Fenton
  • How to Determine If Growth Hacking or Marketing Is Better for Your Business

    Growth hacking and growth marketing are words being thrown around interchangeably when it comes to business growth and development. Growth hackers and marketers typically have similar job descriptions, which makes it difficult to surface the differences between them. However, you must not make the mistake growth hacking and growth marketing for the same concepts. Growth […]

    • ForceBrands
    • November 5, 2020
    • Sienna Johns
  • Haus

    ForceForward: DTC Guru Nik Sharma On Building the E-Commerce Brands of Tomorrow

    ForceForward is a video interview series from ForceBrands that highlights what businesses and teams look like tomorrow.   Just Google search Nik Sharma and you’ll find a host of articles describing him as ‘the DTC guy.’ It’s a fitting title, too, considering he’s long been a digital guru. At the age of 15, he was helping […]

    • ForceBrands
    • September 6, 2020
    • Rebecca Fenton
  • Marketing Jobs

    4 Healthy Food Companies Actively Hiring Marketing Roles

    Hungry for a new career in marketing? Do you have a passion for building brands and bringing their stories to life? These healthy food brands are actively hiring marketing directors, social media managers, and more. So if you’re ready to put your skills to work — and have an appetite for success — look no further […]

    • Career Advice
    • August 28, 2020
    • ForceBrands
  • cannabis in jars

    ForceForward: The Essential Business of Cannabis with Grassroots Lisa Hurwitz

    ForceForward is a video interview series from ForceBrands that highlights what businesses and teams look like tomorrow.   One of the more positive business narratives to emerge amid the COVID-19 pandemic has been the fact that the government has deemed cannabis businesses essential, further legitimizing cannabis as a powerful CPG player. We caught up with Lisa […]

  • Super Coffee

    All About ForceBrands’ Culture Exposure Campaign

    Ready to show us what you’re working with? Ready to get #EXPOsed? The first step is to follow @forcebrands on Instagram. ForceBrands, the consumer product industry’s leading recruiting firm, wants to feature you and your brand during Natural Products Expo West, the world’s largest industry trade show for natural, organic, and healthy products. ForceBrands is proud to […]

    • Company Culture
    • February 27, 2020
    • Rebecca Fenton
  • Hecules Mulligan

    Serial Entrepreneur Steve Luttmann Is On the ‘Lookout for the Next Best Thing’ in Food and Beverage

    While some entrepreneurs would be satisfied with a single prosperous venture like the global success of a brand as influential as Leblon Cachaça, Steve Luttmann is always looking for the next big thing. His passion for the food and beverage space means he’s always ambitiously seeking out unique new experiences to help bring to market. As Managing […]

    • BevForce
    • February 2, 2020
    • Rebecca Fenton
  • glossier products

    5 Modern Beauty Brands with Instagram Success Stories

    In recent years, countless beauty brands have used social media as an irreplaceable marketing tool for gaining exposure and connecting with consumers. While the platform preference depends on the nature of each brand, modern beauty brands lean toward Instagram for two obvious reasons — it’s highly visual and interactive. Skincare, beauty, and wellness companies actively […]

  • Danny_Mandelbaum

    Building Emotional Connections: Marketing Insights with Davos Brands’ Daniel Mandelbaum

    Each month, ForceBrands partners with The Tasting Panel magazine. The Tasting Panel offers an insider’s look at the tastemakers and trendsetters in today’s growing beverage industry. From winemaker profiles, to brands that are the bartenders’ best friend, this monthly publication gets up close and personal with today’s influencers and explores the products they love the most. […]