A seasoned lifestyle, luxury, food and beverage, and entertainment media specialist, Ilana Rubin Dvir leads the fast growing lifestyle division at Jennifer Bett Communications (JBC), a media relations firm approaching PR in a way that speaks directly to consumers with meaningful narratives and elevates brands and founders through strategic thought leadership. Since JBC’s launch in […]
ForceBrands co-hosted a Power Hour with FounderMade on Wednesday afternoon to discuss redesigning brands of the future. The webinar brought together trailblazing thought leaders across food, beverage, beauty, wellness, and cannabis. Josh Wand, Founder and CEO of ForceBrands, led the panel that included Benjamin Witte, Founder and CEO of Recess; Mike Messersmith, General Manager of […]
Laurie Breton knows that the success of any growing brand is a balance between implementing processes and systems while still enabling progressive thinking and creativity. As the Head of Supply Chain at Recess — a rapidly growing CBD-infused sparkling beverage — she’s focused on working with the team to build a leading consumer wellness brand. “I […]
Just as people associate Gatorade with sports, Recess‘s Founder and CEO Ben Witte is on a mission to have consumers associate the CBD-infused sparkling beverage with creativity. “Recess consumers are makers: fashion designers, musicians, entrepreneurs, and journalists,” Witte told ForceBrands exclusively. “Recess is the brand that people will gravitate toward when they want to make something […]
The future of the wellness sector will be widely influenced by cannabis. As we gain a deeper understanding of the health properties and benefits of marijuana, more cannabis-infused wellness brands emerge as a result. We’ve rounded up four cannabis companies with humble yet noble beginnings — founded by people seeking solutions to larger health problems. […]
Ben Witte never set out to launch a beverage company although now, as CEO and Founder of Recess, he has big ambitions to disrupt the space with his cannabis-infused sparkling water. Introduced in October, newcomer Recess aspires to be an all-new consumer lifestyle brand creating products to help people feel more balanced in an increasingly stressful […]