Kathy Maurella joined Waterloo Sparkling Water in the midst of the pandemic — December 2020. As Chief Marketing Officer, she jumped right in to help lay the groundwork that has ultimately set the brand on a course for continued success. By leveraging data and insights, listening to the consumer, and ultimately revisiting the basics of […]
In the absence of in-person meetings, most companies are now offering job interviews to be conducted virtually. Video interviews are the new normal in the current job market amid the pandemic. According to hiring managers, there are many benefits of video interviews that include: • More flexibility around scheduling the interview • The ability to […]
ForceForward is a video interview series that highlights some of the positive momentum in the consumer brand universe. Each episode features a conversation with one of the industry’s top thought leaders and offers a glimpse into what business looks like tomorrow. ForceForward speaks to ambitious entrepreneurs, executive leaders, and transformational brand builders who are looking for innovative […]