Position Open - Posted February 12, 2018

Field Marketing Team Lead

Munk Pack Supplier New York, NY

About The Position

Are you passionate about healthy eating? Do you love meeting new people, being social, and building relationships? Does the Munk Pack motto, “For All Life’s Adventures,” embody your lifestyle?

 

We’re looking for a Field Marketing Team Lead to drive growth in our brand presence, generate excitement, and spread the word about Munk Pack! You will be an integral part in growing our innovative natural food startup. You will research, coordinate and implement marketing initiatives focused on driving sales, building brand awareness, and ensuring successful retailer relationships and product launches.

 

RESPONSIBILITIES:

  • This is a field-based position, so you will be on your feet, attending events (often independently), conducting product samplings, and developing strategic relationships with influencers and accounts
  • Identify, plan, and execute a goal-oriented national field marketing plan that adheres to a set budget. Including but not limited to: Large and small-scale sport and nutrition events, product demos, retailer trainings and guerilla marketing campaigns

  • Develop and maintain positive business and brand-building relationships with event organizers to negotiate, activate and leverage sponsorships that support our overall marketing plan

  • Recruit, train, manage and motivate our team of brand ambassadors

  • Coordinate in-store demos

  • Maintain event database and track competitor activity

  • Understand ROI of efforts; be able to measure success and provide regular, written reporting to Marketing Manager to track activity and analyze program results.

  • Drive loyalty by creating a fun and engaging experience for consumers at all events

  • Educate consumers about our products' nutritional benefits
  • Promote consumer-facing initiatives via Munk Pack social media accounts

  • Coordinate shipping of product and supplies to and from all events, maintain inventory of event materials

  • This role is approximately 70% in the field, with 20% travel outside the NY Metro area, and up to 1 day/week in our Greenwich, CT office, which is accessible by train. Munk Pack covers travel expenses

 

REQUIREMENTS

  • Professional or personal experience in fitness or nutrition is strongly desired

  • 2-5 years of field marketing and event coordination experience, ideally for a CPG brand

  • Amazing people skills: You are “the outgoing one”. Being social (in person and online) comes naturally to you and you can craft an enticing, on-brand message efficiently and with ease.

  • Must be willing to travel (weekends and weekdays) on a regular basis, including to events nationwide

  • Enthusiastic and self-motivated team player, with the ability to lead projects independently and proactively;

  • Willing to go above and beyond to achieve goals

  • Outstanding attention to detail, organization, and follow through

  • Strong project management skills – ability to manage multiple tasks and priorities simultaneously

  • Passion for health, wellness and embracing adventure

  • Social media savvy

  • Metro New York area residency and strong knowledge of local goings on

  • Able and willing to stand for extended periods of time

  • Able to lift up to 50lbs

  • Current valid drivers license, no DWI/DUI offenses

  • Attend 2 week training in our office in Greenwich, CT. Munk Pack covers travel expenses.