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Role: Market Manager, Frey Ranch Farm + Distillery
Reports to: Commercial Director
Location: Texas (any major metro market), with frequent travel
Frey Ranch Brand Overview
Frey Ranch Farm + Distillery is located in the high desert of Northern Nevada, just east of the Sierra’s. The desert yields to a lush 1,500+-acre oasis of corn, rye, wheat and barley. It’s here that the journey of Frey Ranch Bourbon begins.
Frey Ranch co-founders Colby + Ashley Frey grow 100% of the grains for their whiskey on the Ranch, taking the knowledge of the past while looking to the future. The result is a creation of the best expression of the grains they so carefully and sustainably cultivate to bring Frey Ranch Whiskey to a new generation of whiskey drinkers.
Backed by significant aged whiskey inventory + a healthy A&P budget, Frey Ranch distillery is poised to lead the Farm Distillery movement and continue to build on our momentum and success, all the while having a lot of fun doing it (this is Whiskey after all!).
Job Description Summary:
· Ability to balance long term brand-building with shorter term sales results
· Ability to manage regional areas with accounts, distributors and broker in market
· Understanding the ways-of-working with Class B accounts + reps, beginning-to-end process
· Established relationships with accounts and Beverage program leads in Dallas, Houston, Austin & San Antonio
· Execute key sales drivers across your assigned territory/region including distribution, on premise placements, menus, tastings, staff training, and displays/POS merchandising
· Educate, train and motivate distributors with a focus on building the rep’s brand knowledge of Frey Ranch Farmers + Distillers products.
· Serve as the communication lead between key customers, wholesalers, and internal teams
· Develop and maintain strong relationships with key accounts and distributor partners
· Expected to be in the field on average 4 days per week visiting key accounts, working with distributors, or independently calling on accounts.
· Manage and execute the Frey Ranch Farmers + Distillers Sales Strategy, including but not limited to: All KPI’s for On-premise and general market retail accounts within a geographical area
· Attend and lead distributor General Sales/team meetings and presentations in market
· Manage On + Off-Premise consumer sampling program including Whiskey + Lifestyle event execution
· Identify & execute other opportunities to engage with target consumers outside of the accounts (i.e. whiskey clubs, private parties, corporate happy hours, etc).
· Ensure that Frey Ranch is an active and contributing member of the local bartending community (USBG support, etc.)
· Manage KARMA data entries and complete all required account surveys (pricing, POS)
· Manage Local Marketing and T&E budgets
QUALIFICATIONS
· Bachelor’s degree and/or minimum of 5 years of experience in alcohol industry sales; background in distributor and/or supplier experience is required.
· Knowledge of spirits industry including the on & off premise, Class B accounts complexity, multi-unit accounts/beverage programs and understanding distributor channel/roles.
· Exceptional communication and time management skills; liaise confidently with internal team and distributor representatives
· Must have deep knowledge of the whiskey category and competitor brands
· Budget management
· Strong relationship-building skills
· Strong planning & organizational skills
· Excellent communication and presentation skills
· Proficient in computer, MS Office (PowerPoint, Excel, and Word) and Google Workspace
· Ability to generate creative solutions under deadlines and work in a fast-paced environment.
· Ability to collaborate and take direction from supervisor as well as the executive team and founders
· Flexible, detail-oriented, and able to manage multiple projects independently and with a team.
· Strong ability to self-manage and manage schedule to achieve results
· Entrepreneurial Mindset
· Willingness to Travel
· The candidate must reside in the territory
· A valid driver’s license
Desired Personal Attributes
· Proven ability to balance relationship-building with selling efforts
· Someone who shares Frey Ranch’s team values of working hard, day-in and day-out but also taking the time to celebrate our success
· Accountability: Works autonomously and delivers against established brand and sales goals
· Consumer Orientation: Understands consumer targets and how brand and channel fit with consumer motivations by occasion
· Professional Demeanor: Is timely for all meetings, dressed appropriately, always practices responsible drinking habits, and prepares for meetings in advance.
· Ability to work in a dynamic start-up environment, sometimes with very little direction or structure
Essential Physical Functions
· Strong oral and written communication skills
· Observes associate, customer/member, or supplier behavior
· Enters and locates information on computer
· Creates documents, reports, and event recaps
· Ability to lift weight in excess of 40 lbs.
· Ability to carry weight in excess of 40 lbs.
· Ability to sit/stand for prolonged periods of time, often long periods in a vehicle
· Ability to pick up and transport Point of Sale (POS), event equipment, and product
