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State Manager
Reports to: Regional Manager
Reports to: Regional Manager
As a State Manager, your main objective is to establish and grow sales in your assigned geography, create lasting and mutually beneficial partnerships with accounts and our distributors, and represent the integrity, values, and brand of the Insólito tequila & Spirits Innovation Partners. The position includes direct sales responsibility for key on and off-premise accounts, securing new business in existing and new accounts, and working closely with the distributor network in the assigned area to maintain/develop all accounts. You will serve as the voice of the brand across the assigned geography, executing marketing “pull” tactics, merchandising key accounts, and hosting both trade and consumer-focused events.
Essential Job Duties and Responsibilities:
Specifically, the responsibilities of the position include, but are not limited to, the following activities:
- Lead distributor management relationships including work withs at street level, manager meetings, as well as GSMs across the state.
- Establishing market-specific goals by benchmarking with like brands, KPIs and annual plan and objectives for the assigned region.
- Identify existing and new opportunities with on & off-premise accounts in your assigned region.
- Call on key accounts to secure new distribution, make timely presentations, and introduce new promotions.
- Execute on and off-premise promotions and periodic special events such as tequila dinners that generate brand awareness and consumer sampling.
- Develop and maintain strong, positive relationships with account staff and distributor sales personnel.
- Train accounts as well as distributors on our products and promotes the story of the Insólito tequila.
- Travel to and utilize the assets of the distillery to engrain brand and product knowledge in our commercial partners.
- Participate in market blitzes, ride-with, and general sales meetings to hold distributor partners accountable for the execution and achievement of the sales plan
- Complete necessary administrative reporting and communications on a timely basis daily and weekly.
- Maintain all sales goals and personal budgets outlined to you and your territory.
- Pick up and deliver product and merchandise/POS from the distributor for events, as well as staffing and sampling at events as necessary.
- Late night and weekend account visits and event attendance as directed.
- Other duties as periodically assigned by the Regional VP.
Desired Qualifications:
- Prior experience in distributor management and sales in the alcoholic beverage industry required.
- Strong relationships and understanding of local and regional chains in the assigned region preferred.
- Strong oral communication skills: ability to talk to others to convey information effectively; strong written communication skills.
- Customer Service –Going above and beyond what the customer expect
- Trade knowledge - Understanding the retail and on-premise buyer mindset
- Knowledge of, and passion for tequila and spirits
- Excellent time management skills; ability to be proactive and take initiative.
- Excellent organization and coordination skills- ability to manage priorities and routine functions effectively and efficiently.
- Teamwork – Ability to flex scope of responsibility and do whatever needs to be done, regardless of the job description
- Transparency – Ability to communicate with teammates and freely exchange ideas and thoughts, without ego or pretense
- Proficiency with personal computers/laptops and associated programs (Windows,Microsoft Office suite of programs).
- Business Acumen -Ability to collect, assess, and interpret relevant information and make sound decisions.
- BS or BA from an accredited university is desired but not mandatory.
Job Requirements:
- It is required for the position that you must have a reliable car that is registered and insured, a valid driver's license, the ability to drive to and from accounts continuously, the ability to work nights and weekends, and at times more than 40 hours a week, ability to lift up to 50 pounds and that you must currently reside in the assigned territory.
Sales Specific Offerings:
- As part of our onboarding process, all new sales representatives will have a full- immersion learning training. In addition to a base-salary, our sales representatives participate in our unique sales incentive program which works to maintain our culture of results-focused personal management, and continuous learning & development. We offer mileage and other job-related transportation expense reimbursements, a monthly budget toward account visits and sampling, and a culture of work-life balance
About INSÓLITO | SIP (Spirits Innovation Partners) is a full-service beverage development & branding firm specializing in areas of super-premium spirits development, branding, marketing, production management and sales. SIP has partnered with the country band Midland to create the Super Premium Tequila brand named INSÓLITO.
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