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About Us
KRAVE is the original premium meat snack brand, founded in 2009 by Jon Sebastiani who was in search of a better-for-you, high-protein snack when training for the NYC Marathon. Unable to find one commercially available among a meat snacks category that was dominated by conventional brands, Jon founded KRAVE and modernized the meat snacks category through culinary-inspired flavor profiles, premium protein sources, elevated claims, and a proprietary cook process that results in a distinctly tender bite.
Chef’s Cut was similarly an early pioneer within the better-for-you meat snacks category. Founded in 2012 by pro-golfer, Dennis Riedel, and his friend, a Chef, who were looking for a healthy and delicious meat snack to enjoy while out on the golf course together. Riedel and Chef scaled the brand from the country club to big box retail, with an uncompromising commitment to quality and a mission to deliver a steakhouse quality experience, outside of the steakhouse, though its elevated cuts of protein.
Through acquisition, KRAVE and Chef’s Cut are now jointly owned and operated.
The Role
The KRAVE and Chef’s Cut team is looking for a Director of Sales to represent us in the West. In this role you will be laser-focused on elevating performance with our existing key retail partners and driving new business development directly and through our distributor and broker partners. A successful candidate will bring a proven track record in both established and emerging brands, key account and distributor management, and possess an insatiable hunger to win. This role reports into the SVP of Sales.
Responsibilities
- Collaborate with the leadership team, marketing, and finance to execute against company strategic direction, priorities, and financial guardrails.
- Develop and deliver fact-based customer presentations, including annual planning, business reviews, activation/promotion recaps, and issue/resolution plans (where required).
- Develop and implement promotional programs that are aligned with retailer strategy and company business plan, including utilization of data, an understanding of key drivers and customer dynamics to maximize ROI.
- Establish and manage relationships with distributor and broker partners.
- Own account planning within region as a part of annual business planning process along with quarterly re-forecast (where required) and monthly S&OP processes.
- Own the revenue, growth, distribution, and retail execution targets within the region’s business plan.
Qualifications
· 7+ years in sales in CPG food and beverage required; experience in snack categories preferred.
· Established relationships with key customer decision makers in assigned region, which include Albsco banners, Raley’s, Save Mart, Kroger banners, Winco, Stater Brothers, Regional Natural Accounts.
· Experience managing, executing, and delivering business plan objectives through a broker / broadline GTM.
· Exceptional communication, presentation, planning, negotiation, and analytics skills.
· Enthusiastic working in an early-stage company. Ability to think rapidly in a growing and changing environment.
· Advanced level Microsoft PowerPoint and Excel skills.
· Proficient in Data Tools (SPINS, Retailer Portals) and Trade Math (selling price, margins, etc.)
· Current Driver’s License with clean driving record and meet DOT driving standards.
· 50% travel required.
