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Popfully is a new snack brand that includes both ready to eat and microwave popcorn. We are hiring a National Sales Manager for our location in Miami, FL.
This person will be responsible helping to launch our new popcorn brand within the United States. They will be key in contributing new ideas and business to the pipeline based on consumer feedback, category landscape analysis and competitive assessments.
LOCAL CANDIDATES (SOUTH FLORIDA) PREFERRED AS POSITION WILL BE HYBRID.
LOCAL CANDIDATES (SOUTH FLORIDA) PREFERRED AS POSITION WILL BE HYBRID.
This position will report directly to the National Sales Director and will be responsible for the following duties:
Manage relationship with agency hired to launch product throughout the United States.
o Meet with individual regional managers weekly to get updates on sales progress and answer questions.
o Develop presentations to onboard new stakeholders and help with sales calls.
o Work with individual regional managers to create sales plans, manage promotional activity, and create strategy.
o Give consolidated feedback to upper management.
Work with existing distributors to grow the business and create momentum within the US market.
o Develop and execute brand strategy, messaging, and create campaigns.
o Establish standardized reporting, KPI's and forecasts for each distributor.
o Conduct Face to Face meetings with distributors to drive brand awareness and market share.
Identify and build relationships with key accounts, retailers and distributors within the FMCG space to grow brand and gain new distribution channels.
o Generate new business through prospecting, networking, and reaching out to leads generated via marketing efforts that include trade shows and digital/print campaigns.
o Maintain accurate records within the CRM of all sales and prospecting activities including sales calls, presentations, closed sales, and steps for follow up.
o Conduct in depth market research and analysis to identify consumer trends, competitive landscapes and opportunities for brand differentiation.
Ensure that all sales targets are met and exceeded for the brand.
Qualification requirements
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required:
- Bachelor’s degree in business, or related field; MBA preferred.
- Must Have: 5+ years of practical experience in a similar position within the FMCG food industry in the United States with a proven track record of successful growth and sales. Must have experience and contacts with large multi-national companies such as Costco, Target, Walmart, and other like companies.
- Strong analytical skills with the ability to interpret market trends.
- Excellent communication: Clear and concise, able to influence and present any concept.
- Able to work independently and multitask in a high-performing team environment while meeting strict timelines.
- Some travel required (10-15%)
